Résumé

Results-oriented marketing professional with over 12 years of expertise in content marketing, video production and social media marketing. Proven track record of transforming intricate creative concepts into successful, data-driven outcomes.

• Content Marketing Strategy

• Photo/Video Production

• Creative Strategy & Art Direction

• Copywriting + Content Creation

• Video Editing

Experience

Just Date Oakland, CA

Stats Led the rebranding efforts of a mission-driven Consumer Packaged Goods (CPG) startup, concurrently managing and executing the day-to-day operations of the marketing arm.

Resulting in 45% increase in social community growth

73% increase in email opens

and 110% increase in video views

Fractional Creative Producer → Director of Content & Brand Marketing Sept 2022 - Dec 2023

Spearheaded the design and execution of all marketing strategies, video content, brand partnerships, content creator collaborations, and marketing campaigns. Led a comprehensive rebranding initiative, steering the brand through its inaugural major branding cycle. Synthesized the existing brand identity and elevated it with a refreshed look and feel across all marketing channels, including website, email, social media, collateral, packaging, sales materials, advertisements, and photography. Orchestrated and directed the brand's inaugural large-scale professional photoshoot. Additionally, successfully produced small to medium-scale video projects, spanning investor reels, digital ads, and social media content.

Fractional Creative Producer Oakland, CA                                      
Owner Jan 2020 - present
I craft a compelling world for your audiences through astute content and top-notch video and content production. My primary focus is on supporting companies and organizations in the development of small to medium-sized video projects, product photography, content strategy, and graphic design. Leveraging extensive expertise across the entire production process—from pre-production to post-production and delivery strategy—I excel in asset collection and organization, storyboarding and scripting, project management, budget tracking, art direction, photography and video editing.

My approach to content production is marked by a blend of joy, whimsy, and practicality. I adeptly translate team needs and ideas into fresh creative ideas and meticulously organized briefs, budgets, and workflows. I notice every detail, capture every date, and care about every person.

My passion lies in creating content relating to health, wellness, and living a healthy lifestyle. Clients include U.S. Center for Disease Control, Carbon Health, Daylight Banking, and Just Date.

Carbon Health San Francisco, CA
Stats Scaled data-driven content program in a thriving health tech startup.

Increased video views by 3650%
Resulting in 2535% increase in follower count in 2 years

Senior Manager, Social & Content April 2021 - June 2022
Produced small-scale to medium-scale video projects for commercial spots, investor sizzle reels, digital ads, talent acquisition, and social media content. Set up video studio and worked with contractors and vendors, organized shoots, prepared scripts and storyboards, and supervised post-production. Built out an authoritative and human-centered content production strategy with results-driven distribution on all social media channels. 

Social Media & Community Manager April 2020 - April 2021
Produced all video projects, often including video editing and design work. Developed social media and content program, defined digital social media strategy in the healthcare space during a global pandemic. Engaged audiences hungry for the latest health information with fresh and relevant social media content.

Mommy’s Bliss Richmond, CA
Stats Defined social media role in a small business and developed an influencer program

Increased community engagement by 212%
Resulting in 27% increase in follower growth in 6 months

Social Media Marketing Strategist August 2019 - April 2020
Developed the first social media position at Mommy’s Bliss, defined digital content strategy and distribution based on marketing initiatives and product launches, including community/content management of social channels, influencer activations, and creative asset production and management

Z Gallerie Berkeley, CA
Stats Spearheaded new social media and influencer initiatives that led to impressive growth on social channels.

Increased video views by 173% through original content production.
Increased IG story content by over 3300%
Increased website traffic from social by 71%
Resulting in 25% increase in community growth

Content Marketing Specialist May 2019 - Aug 2019
Oversee a majority of Z Gallerie’s digital content production and distribution based on marketing goals, including community/content management of social channels, blogger/influencer activations, and creative asset production and management; organize and create content for paid ads

Content Coordinator April 2018 - May 2019
Assisted with content development and deployment based on marketing goals; own management and community development of social media channels; organize photo and video shoots; collaborate on influencer partnerships; organize content for paid ads

Caitlin Heinz Consulting Oakland, CA                                      
Owner February 2013 - October 2021
Consult with small business owners to develop branding and digital presence, social media strategy, website content strategy, website development, and local marketing strategy. Clients included Dykes With Drills, O/PA Architects, and GENUINE.

21c Museum Hotel, Louisville, KY
Marketing Specialist October 2016 - November 2017
Managed B2C brand marketing and PR strategies for luxury hotel, art museum and restaurant brand based on researched analysis of market.Transitioned company to inbound marketing strategy through website and blog content, email marketing, print advertising, collateral, and social media.

• Proven leadership of social media team and original creative content creation for 10+ Twitter, Facebook and Instagram accounts.

• Drove engagement in marketing campaigns from average 1.5k impressions to 95k impressions

• More than doubled social media following on multiple channels through captivating content.

• Initiated A/B testing for email marketing and paid social; Developed thorough data analytics reporting. • Contributed high-quality copywriting and content for 5 websites.

• Collaborated on website redesign to maximize SEO and initiated copywriting brand style guides.

Sales and Marketing Manager January 2016 - October 2016

• Exceeded engagement goals for Twitter and Instagram accounts and developed cross-departmental marketing strategy.

• Surpassed sales goals all three quarters.

• Promoted within the company because of demonstrated marketing skills.

Sales and Marketing Coordinator May 2013 - December 2015

• Exceeded engagement goals for Twitter and Instagram and developed cross-departmental social strategy.

• Directed communication flow for internal events and meetings.

• Researched and wrote the annual Strategic Sales and Marketing Plan.

• Promoted within the company due to increasing sales skills.

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